10张超级PPT 跟着“移动营销之父”华红兵读懂营销
Part 41 将产品提升到产业的层次，提升服务的高度
在移动互联网时代，产业处于一个相对静止的状态，在生产过程中投入的成本需要过一段时间才有回报，但在这个时间段内，客户的需求却可能发生变化，所以提升服务是产业获得更好发展的途径。
In the era of the mobile Internet, the industry is in a relatively static state. It takes a while to reward after the cost is invested in the production process. However, during this period, the needs of customers may change. So, it is a better way for industry development to improve service.
不把所有资金都压在一个周期很长的产品上，就可以更好地响应客户的新需求。很多人已经习惯了以产品甚至是产业为主的企业模式，这种颠覆式的模式会让人觉得不自然、不自在，这说明在移动互联网时代，产品生命周期论需要重新定义。
By not putting all your funds on a product with a long cycle, you can better respond to new customer needs. Many people have become accustomed to the product or even industry-based enterprise model. This subversive model will make people feel unnatural and uncomfortable. This shows that in the mobile Internet era, the product life cycle theory needs to be redefined.
