10张超级PPT 跟着“移动营销之父”华红兵读懂营销
Part87 内容分享
在移动互联网时代，“内容”一词已被列入企业运营的核心关键要素。
In the mobile Internet era, the term "substance" has been considered a key element of business operations.
1. 无内容不营销
缺乏内容的营销是强制性的推销，而强制性的推销和广告已逐渐退出时代的舞台，因为它们的共同特点是不被用户自传播与分享。
1. No marketing is without substance.
Marketing without content is mandatory sales, and mandatory sales and advertisements have gradually withdrawn from the stage of the times, because their common feature is that they are not self-propagated and shared by users.
2. 内容分享是一种长期的营销策略
这不仅是写篇软文或拍段产品视频这么简单，其核心在于长期创造并传播内外部价值内容，提供一种能影响用户和品牌或产品间的正面关系的有价值的服务，从而吸引特定受众的主动关注，最终引导用户转化使企业获利。
2. Substance sharing is a long-term marketing strategy
This is not just as simple as writing a soft article or shooting a product video, but its core is to create and disseminate internal and external value substance for a long time, and provide a valuable service that can affect the positive relationship between users and brands or products, thereby attracting active attention of specific audiences to guide users to convert and make profits for the enterprise.
